The Track

A Section Blog

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January 17, 2025

What AI means for the entry level job and your next career move

What does AI’s automation of entry level tasks mean for college grads, interns, and anyone looking to switch industries? We sat down with labor economist Sania Khan to talk about the rebuilding of the career ladder with AI.

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Greg Shove
Section Staff
4 mins
For students
AI
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January 9, 2025

How to use AI for SEO content without sacrificing quality

Can AI generate SEO content that ranks? We put it to the test in 2024 and the answer is 'yes, but....'

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Greg Shove
Section Staff
5 mins
For students
AI
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January 1, 2025

The 2024 AI advancements that changed everything

Our Lead AI Consultant, Chase Ballard is walking through the AI advancements that changed everything in 2024 – and what that means for you in 2025.

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Greg Shove
Chase Ballard
5 mins
For students
AI
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December 23, 2024

2024 Wrapped: Our top 3 insights from a year of covering AI use cases

We added over 30,000 subscribers to our AI Strategy Brief community in 2024. We also spoke with more than 50 experts about how they’re getting value from AI. So this week, we analyzed the data from our 50+ posts this year to see what resonated most with you.

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Greg Shove
Section Staff
4 mins
For students
AI
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June 7, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

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Greg Shove
Section Staff
4 mins
For students
positioning
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June 7, 2023

How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

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Greg Shove
Section Staff
5 mins
For students
Twitter
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May 2, 2025

Warmly CEO: “Do 30% more with AI, or you’re underperforming”

We’ve seen a lot of bold announcements and leaked AI manifestos recently painting a future of clear, AI-first leadership. We sat down with Warmly’s CEO, Max Greenwald, to talk about his own AI mandate: 30% growth from every employee by the end of the year.

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Greg Shove
Section Staff
5 mins
For companies
AI
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April 4, 2025

Is Deep Research worth $200 a month?

With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

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Greg Shove
Chase Ballard
6 mins
For companies
AI

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