The Track

A Section Blog

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January 19, 2023

5 steps to grow customer lifetime customer value

Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.

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Greg Shove
Juan Pablo Del Alcázar Ponce
3 mins
For students
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November 17, 2022

Every leader should have an operating manual. Here are 5 steps to build yours.

The things you do might be intuitive to you – but if they confuse your team, you're in trouble. Here's how to build an operating manual to make your decisions clear to everyone.

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Greg Shove
Section Staff
2 mins
For students
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November 2, 2022

Want to be a better investor? Adopt these three mindsets

Think like an artist, an analyst, and a skeptic to make better decisions.

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Greg Shove
Section Staff
4 mins
For students
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October 24, 2022

How to find your brand's purpose

Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

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Greg Shove
Justin Lee
For students
brand strategy
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August 3, 2024

How to build custom GPTs that can do your grunt work

AI-powered products are the future. But for those who don’t have the time or resources to build something in-house, custom GPTs are a good low-fi solution. Here's how to build one.

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Greg Shove
Chase Ballard
7 mins
For students
AI
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July 25, 2024

The 5 best ways to use AI from Dan Shipper, Every CEO

Every CEO Dan Shipper plays with AI for a living. He shared his top 5 best ways to get immediate value from AI.

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Greg Shove
Section Staff
5 mins
For students
AI
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May 2, 2025

Warmly CEO: “Do 30% more with AI, or you’re underperforming”

We’ve seen a lot of bold announcements and leaked AI manifestos recently painting a future of clear, AI-first leadership. We sat down with Warmly’s CEO, Max Greenwald, to talk about his own AI mandate: 30% growth from every employee by the end of the year.

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Greg Shove
Section Staff
5 mins
For companies
AI
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April 4, 2025

Is Deep Research worth $200 a month?

With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

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Greg Shove
Chase Ballard
6 mins
For companies
AI

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