The Track

A Section Blog

hero image for blog post
June 6, 2023

Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

Read The Article
Greg Shove
Section Staff
2 mins
For students
HBO Max
hero image for blog post
June 6, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

Read The Article
Greg Shove
Section Staff
4 mins
For students
positioning
hero image for blog post
May 16, 2023

4 steps to attracting and keeping the best talent in business (even if you're not Google)

You don't need to be a big tech firm to attract, recruit, and retain the best talent. Here's our four-step process for doing it right.

Read The Article
Greg Shove
Mary Fenton
6 mins
For companies
Talent acquisition
hero image for blog post
May 2, 2023

5 research-backed secrets to get employees to engage in learning

L&D faces an age-old challenge: How the heck do you get employees to prioritize and engage in learning? We've been focused on learning engagement for three years. Here's what we've learned.

Read The Article
Greg Shove
Section Staff
3 mins
learning and development
hero image for blog post
January 28, 2025

ChatGPT o1: What’s cool, what’s hype, and what happens next

OpenAI just changed the LLM game with the release of ChatGPT o1. Here's what it means when it says it's "thinking", how to prompt it, and what this all means for the future.

Read The Article
Greg Shove
Chase Ballard
8 mins
For students
AI
hero image for blog post
September 9, 2024

The most AI Proficient industries in 2024

A rundown of the industries that are leading the AI charge – and what sets them apart – and which are lagging behind.

Read The Article
Greg Shove
Section Staff
5 mins
For students
AI
hero image for blog post
February 21, 2025

Build, Buy, or Wait: The Leader’s Guide to AI Adoption

Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

Read The Article
Greg Shove
Edmundo Ortega
5 mins
For companies
AI
hero image for blog post
February 13, 2025

EY's Global Head of AI: Don’t rush to prove AI ROI

If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

Read The Article
Greg Shove
Section Staff
4 mins
For companies
AI

Start learning for free

• Watch 3 free on-demand lessons every month
• Experience our flagship intro course for free
• Access Section's full catalog of courses

Section logo pop up