The Track
A Section Blog

Warmly CEO: “Do 30% more with AI, or you’re underperforming”

5 steps to grow customer lifetime customer value
Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.

Every leader should have an operating manual. Here are 5 steps to build yours.
The things you do might be intuitive to you – but if they confuse your team, you're in trouble. Here's how to build an operating manual to make your decisions clear to everyone.

Want to be a better investor? Adopt these three mindsets
Think like an artist, an analyst, and a skeptic to make better decisions.

How to find your brand's purpose
Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

How to build a custom GPT
Follow these step-by-step instructions to build a custom GPT model that completes specific tasks for you.

Where's the money going to be made in AI?
Not every AI investor will make their money back. In this post, we dig into the AI business models that will work, and those that will be the next Pets.com.

Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.