The Track
A Section Blog

Warmly CEO: “Do 30% more with AI, or you’re underperforming”

How to set an AI policy for your company
In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.

Where's the money going to be made in AI?
Not every AI investor will make their money back. In this post, we dig into the AI business models that will work, and those that will be the next Pets.com.

10 lessons from running a startup in 2023
This was a hard year for Section, but we’ve come out of it fitter and stronger. Here are 10 lessons that I’ve learned about running a startup – hoping they provide some inspiration to you.

How to prioritize AI projects
If your company is all-in on AI like Section, you might’ve spent the last few weeks coming up with exciting AI projects to tackle in the new year. After the fun brainstorming work comes the less glamorous step of figuring out what your organization actually has the time and budget to execute. We're sharing a simple risk-reward framework to prioritize your AI projects.

How to build a scorecard to evaluate your well-being
New year, new you? Use Pedro Zuloaga's scorecard to evaluate your life and set measurable goals for improvement in 2023.

How to find your brand's purpose
Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.