The Track

A Section Blog

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October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

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Greg Shove
Section Staff
5 mins
For companies
AI
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October 16, 2024

How we used AI to improve course quality by 20%

One common misperception about AI is that it’s only good for making processes quicker. Education Product Lead, Kyra Atekwana, shared how it also improved our content quality by 20%.

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Greg Shove
Section Staff
5 mins
For students
AI
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October 9, 2024

Perplexity AI: What You Need to Know

Perplexity doesn't get as much air time as other AI tools, but its features have the potential to change how you work.

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Greg Shove
Chase Ballard
4 mins
AI
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October 3, 2024

How a Bayer CFO is thinking about AI ROI

Your CFO will want to see your plan for proving ROI before they greenlight your AI initiatives. But what we learned from Bayer CFO, Florian Zirnstein, is that not all CFOs need to see hard numbers to measure success.

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Greg Shove
Section Staff
7 mins
For students
AI
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March 3, 2023

7 steps to writing a powerful sales pitch

In life, great stories can have a profound impact. Hence why you (we) wept like a baby at the end of Titanic.

But great stories don’t just belong on the big screen. Their power belongs in the business world too. The key to a sales pitch that wins clients, gets business, and drives results? You guessed it. Storytelling. 

In this post, we’re going to walk you through positioning master April Dunford’s sales story framework. This is the narrative that helps you easily communicate the unique value of your product to customers.

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Greg Shove
Section Staff
8 mins
For students
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July 5, 2023

5 questions every great manager asks their team

Stop asking, "When will I get this by?" and start asking the five questions that matter for coaching great teams.

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Greg Shove
Section Staff
5 mins
For students
Management
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February 21, 2025

Build, Buy, or Wait: The Leader’s Guide to AI Adoption

Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

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Greg Shove
Edmundo Ortega
5 mins
For companies
AI
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February 13, 2025

EY's Global Head of AI: Don’t rush to prove AI ROI

If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

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Greg Shove
Section Staff
4 mins
For companies
AI

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