The Track
A Section Blog
Warmly CEO: “Do 30% more with AI, or you’re underperforming”
Benchmarking Section’s AI Proficiency
We've talked a lot about the AI proficiency of the broader workforce - but is Section even walking the walk? We ran our own AI Proficiency Survey internally - here's how we did it, what we learned, and how we're measuring ROI.
ChatGPT o1: What’s cool, what’s hype, and what happens next
OpenAI just changed the LLM game with the release of ChatGPT o1. Here's what it means when it says it's "thinking", how to prompt it, and what this all means for the future.
Where’s the AI ROI?
AI is not like software. So how can you measure whether it's worth the investment or not?
The most AI Proficient industries in 2024
A rundown of the industries that are leading the AI charge – and what sets them apart – and which are lagging behind.
How to use AI for SEO content without sacrificing quality
Can AI generate SEO content that ranks? We put it to the test in 2024 and the answer is 'yes, but....'
The 2024 AI advancements that changed everything
Our Lead AI Consultant, Chase Ballard is walking through the AI advancements that changed everything in 2024 – and what that means for you in 2025.
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.
EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.
