The Track
A Section Blog

Warmly CEO: “Do 30% more with AI, or you’re underperforming”

How did Twitter's blue check mark go from status symbol to total embarrassment?
In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

Which skills matter? Employees and L&D leaders don’t always agree [research]
Which skills matter in the modern workplace – to get promoted, to get ahead, to impact the business? It turns out that employees and learning leaders don’t always agree.
We recently surveyed 10,000 students and 250 learning leaders on the skills that are their biggest priority in 2023.

5 steps to pick a winning investment
Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.

Can ChatGPT write a positioning strategy?
ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

Claude for Teams: What You Need to Know
Will Anthropic's new features in Claude for Teams – “Projects” and "Artifacts" – really make your team more collaborative and productive? We put them to the test.

How to Build a Business with AI
Getting a new business off the ground comes with a lot of moving pieces – and AI can automate a bunch of them. Here's how Ashley Gross built an online community with one person and $400 a month using AI.

Staying silent on AI is almost as bad as banning it
The piece of data from our latest AI Proficiency Report that we can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing.

Why shadow AI is probably happening in your company
We surveyed over 5,000 knowledge workers in the second half of 2024 on AI knowledge, skill, and usage. One of the most troubling takeaways: AI use is happening, whether your company sanctions it or not, and the implications are huge.