The Track

A Section Blog

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April 4, 2025

Is Deep Research worth $200 a month?

With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

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Greg Shove
Chase Ballard
6 mins
For companies
AI
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March 28, 2025

AI is good enough, the humans need help

Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
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March 21, 2025

When to use a specialized AI tool vs. an LLM

If you’re hitting the limits of your LLM because you need more data or niche training, you’re likely doing a lot of high-end knowledge work – and that’s where specialized AI tools come into play.

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Greg Shove
Section Staff
6 mins
For students
AI
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March 14, 2025

We tested two Deep Research tools. One was unusable.

Two LLMs have released Deep Research features without much of a splash. So if you’ve been wondering about them (and don’t want to pay the $200/month price tag), read on for our Chief of Staff’s take on ChatGPT vs. Gemini.

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Greg Shove
Ana Silva
6 mins
For students
AI
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July 19, 2024

Why we’re rebuilding education with AI

Business education has two fundamental problems. Our CEO Greg is sharing how AI can solve both of them and bring about truly career-changing education.

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Greg Shove
Greg Shove, CEO
7 mins
For students
AI
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July 13, 2024

5 custom GPTs to get the job

AI expert Ashley Gross has a custom GPT for everything – including pitching herself to jobs, winning consulting gigs, building a portfolio, and more. Here's what they do and how she builds them.

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Greg Shove
Section Staff
5 mins
For students
AI
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October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

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Greg Shove
Section Staff
5 mins
For companies
AI
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August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

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Greg Shove
Section Staff
9 mins
For companies
AI

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