The Track
A Section Blog
Yes, you will lose your job to AI
Why we rebranded (with a minimal amount of yogababble)
Let's skip the glossy merch shots and talk about the actual process of rebranding your company.
The financial statement every leader should understand (and how to analyze it)
Analyzing financials doesn't have to be scary. We break down the P&L statement in an easy-to-grasp guide you'll want to bookmark.
How to build a scorecard to evaluate your well-being
New year, new you? Use Pedro Zuloaga's scorecard to evaluate your life and set measurable goals for improvement in 2023.
5 steps to grow customer lifetime customer value
Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.
We tested two Deep Research tools. One was unusable.
Two LLMs have released Deep Research features without much of a splash. So if you’ve been wondering about them (and don’t want to pay the $200/month price tag), read on for our Chief of Staff’s take on ChatGPT vs. Gemini.
How an agency is preparing for AI clients
AI has put a big question mark over the future of agencies. So we talked to David Freas, Managing Partner at Supermoon, about how he’s transforming his brand agency with AI agent teammates – and for AI agent clients.
How an AI expert built agents for Toyota and Universal Theme Parks
Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.
Google Gemini vs. Microsoft Copilot: Which is right for your business?
Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?
