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Developing Buyer Personas

With

Radhika Duggal

Available on demand

2-hour workshop plus unlimited classes $83 per month (billed annually)

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What you'll learn

Advocate for buyer personas internally

Help your business understand why buyer personas are important to ROI, customer lifetime value, and user satisfaction.

Develop a design target

Think of a target as a team, and the buyer as one of the players. Learn to use existing data and secondary research to shape your target.

Develop buyer personas

Once you have a design target, you’ll learn to segment it based on your number of products, your sophistication as a team, and the bandwidth of your marketing and sales team.

Sample course case study

Meet your professor

Radhika Duggal

Radhika Duggal is the CMO at Super and an adjunct assistant marketing professor at NYU Stern. She previously led marketing efforts at Chase and Pfizer.

Meet your professor

The sprint experience

Sprints are condensed, immediately applicable 1-2 week online courses taught by business leaders and business school professors. 

Learn the strategies driving successful businesses

Get behind-the-scenes insights from a top business leader

Workshop, discuss, and debate with your peers

Complete a project to apply your learnings to your work

The workshop experience

Workshops are 1-3 hour courses that go deep on a specific skill without a significant time commitment.

Master a strategic skill in just a few hours 

Learn live from a top business leader or professor

Practice and apply your skill in a group

Sprint calendar

Section courses are built around the tight schedules of busy, full-time professionals.

Sun

Mon

Tues

Weds

Thurs - Pre Sprint

Meet your TA and cohort

Fri - Pre Sprint

Watch a welcome video from your professor

Sat - Pre Sprint

Sun - Sprint week

Mon - Sprint week

Watch your day 1 lesson content

Tues - Sprint week

Watch your day 2 lesson content

Weds - Sprint week

Thurs - Sprint week

Attend a project workshop hosted by your TA

Fri - Sprint week

Sat - Sprint week

Sun - Post Sprint

Mon - Post Sprint

Submit your project

Become a Member

*sample 1-week sprint calendar

Sprint calendar

Section courses are built around the tight schedules of busy, full-time professionals.

Sun

Mon

Tues

Weds

Thurs - Pre Sprint

Meet your TA and cohort

Fri - Pre Sprint

Watch a welcome video from your professor

Sat - Pre Sprint

Sun - Week 1

Mon - Week 1

Watch your day 1 lesson content

Tues - Week 1

Weds - Week 1

Watch your day 2 lesson content

Thurs - Week 1

Fri - Week 1

Watch your day 3 lesson content

Sat - Week 1

Sun - Week 2

Mon - Week 2

Watch your day 4 lesson content

Tues - Week 2

Weds - Week 2

Livestream

Thurs - Week 2

Attend the guided project workshop

Fri - Week 2

Sat - Week 2

Sun - Post Sprint

Mon - Post Sprint

Submit your project

Become a Member

*sample 2-week sprint calendar

What you'll leave with

woman pointing to her badge

Badge to share with your network (and future boss)

Image of Section workbook

A project or framework you can apply to your work

People celebrating a certificate

Progress toward a Section certificate

What you'll leave with

woman pointing to her badge

Badge to share with your network (and future boss)

Image of Section workbook

A project or framework you can apply to your work

People celebrating

Network of diverse professionals to support you

course card

What students say

“Such an amazing course taught by Radhika Duggal!”

- Jessica Stewart, IBM

Our Promise

Unboring business education you can use immediately

No bad PowerPoints, cheesy ukulele music, mandatory quizzes to prove you were watching, smart-but-super-boring professors, or un-diverse panels. Ever.

100 sticky

Still have questions?

Do you offer scholarships?
arrow icon

We sure do. Head on over to our scholarships page to learn more and to apply for a scholarship.

Can I get the course fee reimbursed by my company?
arrow icon

We can’t guarantee your company will reimburse you, but nearly half of our alumni have reported successful reimbursements. Check out our tips on reimbursement for some positioning ideas and a sample email you can use.

Will my projects remain confidential?
arrow icon

Yes! Upon submission, simply flag it as confidential, and we will not share your project beyond the Section team.

I have more questions, how can I get in touch?
arrow icon

Visit our help center and we’ll take care of you!

So there’s homework then?
arrow icon

Not in the traditional sense. We provide exercises and facilitate community interaction, and you don’t have to participate — but we hope you will, as it really brings the materials to life. You’re also not obligated to complete the final project unless you’d like to qualify for a certificate.

Can I take the course on my own?
arrow icon

Yes, live learning with group works for some, but if you’d like to learn on your own schedule, you have the option to watch all course videos on-demand and submit your project when you’re ready. 

I work full-time. Do I have time to take this course?
arrow icon

We design our courses for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: for sprints, some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 1-2 week period. Our half-day workshops are a great deep dive into content, in a shorter window.

Do I have to attend all of the live sessions in real-time?
arrow icon

You don’t! We record every live session with our professors and make it available for you to replay, at your convenience.

Can I cancel my membership at any time?
arrow icon

Yes, you can cancel your membership at any time and you will continue to have access to your account until the end of your subscription period. Have more questions? Visit our help center to get in touch.

Will I receive a certificate upon completion?
arrow icon

Every student who completes their course receives a certificate of completion. Completing the course means watching all course content and completing the final project. You can print out the certificate or add it to your LinkedIn profile — and feel free to tag @Section on LinkedIn or @section_school on Twitter when you share it.


Can I purchase a course without a membership?
arrow icon

At Section, we believe in continuous learning, so with every course you get complimentary access to live lectures with business thought leaders and a professional network to help you accelerate your growth. Not for you? You can cancel the membership at any time.

Will I also receive badges for all the courses I take as part of my certificate program?
arrow icon

Yep – you’ll walk away from each program with a badge for each course and a certificate for the program as a whole.

What do I get when I complete a Section certificate program?
arrow icon

When you complete your Section program, you earn a branded certificate to share on LinkedIn and an optional, designed portfolio of work to show future employers. 

Can I take more than one certificate program at once?
arrow icon

We recommend taking one program at a time so you can focus your thinking – but if you’re an overachiever, yes, you can take them simultaneously! 

I work full-time. Do I have time to take this sprint?
arrow icon

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

I work full-time. Do I have time to take this sprint?
arrow icon

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

I work full-time. Do I have time to take this sprint?
arrow icon

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

I work full-time. Do I have time to take this sprint?
arrow icon

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

I work full-time. Do I have time to take this sprint?
arrow icon

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

man in suit with briefcase

Developing Buyer Personas

Tailor your marketing to your customer's needs by building detailed, useful buyer personas.

Radhika Duggal
TAUGHT BY
Radhika Duggal
CMO at Super. Adjunct marketing professor at NYU Stern.
Enrollment closes in
1
days
1
hours
1
minutes
Duration
2 hours
Next Session
Available on demand
Available on demand with membership
Next Session
Date TBD
Price
US $
195
or included with membership

COURSE OVERVIEW

Get to know your ideal customer

What you’ll learn

Advocate for buyer personas internally
Help your business understand why buyer personas are important to ROI, customer lifetime value, and user satisfaction.
Develop a design target
Think of a target as a team, and the buyer as one of the players. Learn to use existing data and secondary research to shape your target.
Develop buyer personas
Once you have a design target, you’ll learn to segment it based on your number of products, your sophistication as a team, and the bandwidth of your marketing and sales team.

Who it’s perfect for

Marketers
who want to develop marketing campaigns and content that resonate with their buyers
Product managers
looking to build product features their users will love (and use)
Strategists
craving a deeper understanding of their ideal audience

This video is narrated by the instructor’s AI avatar used with express consent. All content is created and reviewed by the humans of Section. Learn more about our use of avatars.

The course experience

Two hours of exhilarating live instruction and Q&A

Access to recordings and supplemental materials post-course

Daily on-demand lessons covering core modules

Lightning lecture with opportunity for Q&A

What students say

“Such an amazing course taught by Radhika Duggal!”

- Jessica Stewart, IBM

Meet your professor

Radhika Duggal

Radhika Duggal is the CMO at Super and an adjunct assistant marketing professor at NYU Stern. She previously led marketing efforts at Chase and Pfizer.

Meet your professor

NEED TO SEE MORE?

Start the course for free

Sprint Calendar

Section courses are built around the tight schedules of busy, full-time professionals.

Sun

Mon

Tues

Weds

Thurs - Pre Sprint

Meet your TA and cohort

Fri - Pre Sprint

Watch a welcome video from your professor

Sat - Pre Sprint

Sun - Sprint week

Mon - Sprint week

Watch your day 1 lesson content

Tues - Sprint week

Watch your day 2 lesson content

Weds - Sprint week

Thurs - Sprint week

Attend a project workshop hosted by your TA

Fri - Sprint week

Sat - Sprint week

Sun - Post Sprint

Mon - Post Sprint

Submit your project

*sample sprint calendar
Our Promise

Unboring business education you can use immediately

No bad PowerPoints, cheesy ukulele music, mandatory quizzes to prove you were watching, smart-but-super-boring professors, or un-diverse panels. Ever.

100 sticky

What you'll leave with

woman pointing to her badge

Badge to share with your network (and future boss)

Image of Section workbook

A project or framework you can apply to your work

People celebrating

Network of diverse professionals to support you

What you'll leave with

woman pointing to her badge

Badge to share with your network (and future boss)

Image of Section workbook

A project or framework you can apply to your work

People celebrating a certificate

Progress toward a Section certificate

Still have questions?

Do you offer scholarships?
arrow icon

We sure do. Head on over to our scholarships page to learn more and to apply for a scholarship.

Can I get the course fee reimbursed by my company?
arrow icon

We can’t guarantee your company will reimburse you, but nearly half of our alumni have reported successful reimbursements. Check out our tips on reimbursement for some positioning ideas and a sample email you can use.

Will my projects remain confidential?
arrow icon

Yes! Upon submission, simply flag it as confidential, and we will not share your project beyond the Section team.

I have more questions, how can I get in touch?
arrow icon

Visit our help center and we’ll take care of you!

So there’s homework then?
arrow icon

Not in the traditional sense. We provide exercises and facilitate community interaction, and you don’t have to participate — but we hope you will, as it really brings the materials to life. You’re also not obligated to complete the final project unless you’d like to qualify for a certificate.

Can I take the course on my own?
arrow icon

Yes, live learning with group works for some, but if you’d like to learn on your own schedule, you have the option to watch all course videos on-demand and submit your project when you’re ready. 

I work full-time. Do I have time to take this course?
arrow icon

We design our courses for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: for sprints, some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 1-2 week period. Our half-day workshops are a great deep dive into content, in a shorter window.

Do I have to attend all of the live sessions in real-time?
arrow icon

You don’t! We record every live session with our professors and make it available for you to replay, at your convenience.

Can I cancel my membership at any time?
arrow icon

Yes, you can cancel your membership at any time and you will continue to have access to your account until the end of your subscription period. Have more questions? Visit our help center to get in touch.

Will I receive a certificate upon completion?
arrow icon

Every student who completes their course receives a certificate of completion. Completing the course means watching all course content and completing the final project. You can print out the certificate or add it to your LinkedIn profile — and feel free to tag @Section on LinkedIn or @section_school on Twitter when you share it.


Can I purchase a course without a membership?
arrow icon

At Section, we believe in continuous learning, so with every course you get complimentary access to live lectures with business thought leaders and a professional network to help you accelerate your growth. Not for you? You can cancel the membership at any time.

Will I also receive badges for all the courses I take as part of my certificate program?
arrow icon

Yep – you’ll walk away from each program with a badge for each course and a certificate for the program as a whole.

What do I get when I complete a Section certificate program?
arrow icon

When you complete your Section program, you earn a branded certificate to share on LinkedIn and an optional, designed portfolio of work to show future employers. 

Can I take more than one certificate program at once?
arrow icon

We recommend taking one program at a time so you can focus your thinking – but if you’re an overachiever, yes, you can take them simultaneously! 

I work full-time. Do I have time to take this sprint?
arrow icon

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

I work full-time. Do I have time to take this sprint?
arrow icon

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

I work full-time. Do I have time to take this sprint?
arrow icon

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

I work full-time. Do I have time to take this sprint?
arrow icon

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

I work full-time. Do I have time to take this sprint?
arrow icon

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

man in suit with briefcase