Marketing
Mini-MBA
featuring Scott Galloway and other marketing leaders
$1,495for the full program + marketing leader credential
Discount for existing members applied at checkout
Spring 2024
Become a modern marketing leader in
eight weeks
Marketing in 2023 is a whole new world. Ad prices have soared, TikTok has 1 billion active users, and ChatGPT is building websites and writing blog posts.
To lead a marketing team in the next 10 years, you need to adapt fast. We’ll teach you to understand the modern drivers of business growth – and how to pull each lever to influence your business goals.
You'll walk away with:
Mastery of the modern marketing landscape, from AI to VR
A strategic recommendation for your own business
A network of potential partners and clients
You’ll learn to avoid common mistakes like:
Throwing your money away on ads that aren’t working
Investing in every channel rather than optimizing those that work
Shying away from new technology because it’s scary
Join us for an exhilarating eight weeks, and walk away with a plan you can use immediately
8-week curriculum
WEEK 1: GOAL SETTING & INTRODUCTIONS (September 18 - 22)
Set your intention for the program, and meet your assigned 10-person cohort within the larger 100-student community.
WEEK 2: STRATEGIC PLANNING (September 25 - 29)
Learn the secrets to great strategic planning with former Edelman VP Sara Lobkovich.
+ 1-hour live lecture on current marketing trend
WEEK 3: BRAND (October 2 - 6)
Learn to craft a memorable brand identity with NYU Stern professor Scott Galloway.
+ 1-hour live lecture on current marketing trend
WEEK 4: POSITIONING (October 9 - 13)
Articulate what makes your product “obviously awesome” with positioning expert April Dunford.
+ 1-hour live lecture on current marketing trend
WEEK 5: GROWTH (October 16 - 20)
Learn to prioritize the right growth levers with former Slack VP Holly Chen.
+ 1-hour live lecture on current marketing trend
WEEK 6: RETENTION (October 23 - 27)
Identify holes in your customer journey and develop a plan to drive up retention with subscription expert Robbie Kellman Baxter.
+ 1-hour live lecture on current marketing trend
WEEK 7: ANALYTICS (October 30 - November 3)
Build a strong attribution model with Axios VP of Marketing and Growth Mia Vallo.
+ 1-hour live lecture on current marketing trend
WEEK 8: FINAL PROJECT (November 6 - 10)
Put your learnings together in your final project: a marketing strategy that you can use at work immediately.
MINI-MBA GRADUATION (November 13 - 17)
Turn in your final project, and earn your Marketing Mini-MBA badge and certificate.
More details on the Marketing Mini-MBA schedule will be shared closer to the start of the program. With questions, please email help@sectionschool.com.
Who it’s perfect for
Marketers w/ at least 5 years of experience
who want to move into a leadership position
Marketers who have been focused on one discipline
(e.g., social, content, product marketing) and want to broaden their expertise
Who it’s not for
CMOs
and other highly experienced marketing leaders
Marketers with less than five years of experience
non marketers
Anyone not in marketing at the moment
Still have questions?
There are no prerequisites, but to get the most value from the course, we recommend that you be a manager-and-above marketer looking to move into a leadership role.
We plan to run the Marketing Mini-MBA twice a year. The next cohort will likely occur in spring 2024.
A combination: Every week, you will get pre-recorded video lessons on the topic of the week, as well as a weekly live session on a hot topic in marketing today. You will also get one live Q&A with Scott Galloway.
Yes. There will be career coaching available to participants.
If you have taken many of the courses in Section’s marketing stack (i.e., Brand Strategy, Positioning, Growth Marketing, Retention Strategy, and Proving Business Value), we recommend you sit this one out. However, the Marketing Mini-MBA will also include weekly live sessions on modern marketing trends like AI, VR, new social channels and more, plus dedicated time with Scott Galloway and a dedicated project – so members can definitely get a huge amount of value from it.
We estimate 3-5 hours per week, with 1 hour being a scheduled, live session and 4 hours being solo work.
Yes. You will be placed in a cohort of 100 ambitious marketers, then further divided into smaller cohorts of 10 based on similar backgrounds, industries, and roles. You will have lots of opportunity to discuss and workshop your ideas with people who share your challenges.
You will leave the Mini-MBA with a holistic understanding of the modern marketing mix and the levers you can pull to drive growth at your organization. You’ll also put together a comprehensive marketing plan for your team that you can start using right away at work.
