Certificate program: 5 courses

Become a certified marketing strategist

Get comfortable with every part of the marketing mix, from brand strategy to paid growth. In five courses, we’ll teach you everything you need to lead a marketing team (or at least not feel stupid when someone asks you about LTV).

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How the program is structured

1

The courses

Select five courses from the list below. You can enroll in upcoming live sessions or take courses on demand.

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2

the project

Each course will challenge you to apply your thinking with a project that will receive optional feedback from a TA

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3

the certificate

Bring your learnings together and receive a certificate to honor your accomplishment

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Pick any five courses

Scott Galloway
Sprint

Brand Strategy

with Scott Galloway
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April Dunford
Sprint

Positioning

with April Dunford
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Marcus Collins
Workshop

Influencing Consumer Behavior

with Marcus Collins
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Robbie Baxter Kelman
Workshop

Marketing Retention Strategy

with Robbie Kellman Baxter
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Marcus Collins
Sprint

Viral Growth

with Marcus Collins and Jonah Berger
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Neil Hoyne
Workshop

How to Win Your Best-Fit Customers

with Neil Hoyne
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Radhika Duggal
Workshop

Developing Buyer Personas

with Radhika Duggal
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Holly Chen
Workshop

Growth Marketing Strategy

with Holly Chen
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Choose another certificate program

All certificate programs are included in Section membership

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AI class member

Make AI your competitive advantage

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Business core

Learn essential business skills to accelerate your career quickly

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Strategic Communicator

Learn to drive action when you speak, write, and present

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Strategic leader

Learn to drive outsized impact and influence inside your organization

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Marketing strategist

Learn the strategies and skills to build markets and generate demand

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Product strategist

Learn to plan, experiment, launch, and monetize winning products

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Digital strategist

Learn to transform your business and unlock growth in the digital age

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Start learning for free

• Dive into our most popular sprints
• Watch top case studies and live lectures
• RSVP to upcoming events

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