AI for Business
Mini-MBA
$1,999for the full program + AI expert credential
50% discount for existing members applied at checkout
October 23-November 17, 2023
Develop an AI strategy for your business
You have a once-in-a-lifetime opportunity to create a competitive advantage with AI – before everyone else figures it out.
We’ll help you assess AI’s potential for your organization, develop an AI strategy for your department or company, and have the right conversations with your stakeholders to start competing today.
You'll walk away with:
A recommendation for how to invest in AI at your org
A memo outlining at least one AI-powered project to help you get buy-in
A business model for your AI project or prototype
Hands-on experience using AI products from Google, Microsoft, and OpenAI
You’ll learn to avoid common mistakes like:
Failing to get organizational buy-in for your initiatives
Adopting shiny new AI tools without developing a broader strategy
Writing off the technology the first time it doesn’t work
Basing your AI project or product on a flawed business model
Join us for an exhilarating four weeks, and walk away with a plan you can use immediately
What you'll learn
Week 1: Choose your AI operating mode
How you use AI depends on your business and the challenges you need to solve. We’ll teach you to assess your business and choose which AI operating mode(s) to pursue: Optimize, Accelerate, or Transform.
Week 2: Identify AI projects to pursue
Once you identify how you want to use AI, we’ll brainstorm possible AI projects by connecting AI’s superpowers to your business’ priorities.
Week 3: Prioritize your AI projects
You can’t do everything, so you’ll need to prioritize. You’ll plot your AI projects on our matrix to understand which projects have the highest potential to transform your business and build a business model for the projects you’ve chosen.
Week 4: Build your AI project spec
You’ll write a project spec for your idea and craft a memo that shares your recommendation to the org – plus get the chance to present to a mock panel for feedback.
Who it’s perfect for
Directors and above
responsible for integrating AI into their organization’s or department’s business strategy
Functional heads
looking to embed AI in their team’s workflows or product
Executives
that need to build or accelerate their AI strategy
Who it’s not for
Individuals
looking to use AI to optimize their personal systems
Technologists
looking to build an AI-powered bot
People
looking for a job as prompt engineer
