DRIVING EVERY MODERN BUSINESS
$2,50040% discount for existing members applied at checkout
Running spring 2024
Mastery of modern business strategies, from marketing and product to AI and platform strategy
A business plan for a rock-solid strategic initiative you can put to work
A network you can actually use (not just connect with on LinkedIn)
Focusing only on your your specific function
Not seeing market, product, and operational strategy as intertwined
Prioritizing your department’s strategy over what’s best for the business
Module 1: Think like an investor about the problems facing your business
Every business decision you make comes with a tradeoff. We’ll teach you to approach your business’ challenges with a risk/reward mindset, so you can make bets you believe in.
Module 2: Build a product that people can’t get enough of
Product strategy is the bedrock of every successful business in 2024. Learn how to set a product strategy that delights customers, is hard to copy, and (most importantly) makes money.
Module 3: Create a sustainable, differentiated, and relevant brand
Brand drives the perceived value of your product. Learn to create a long-lasting brand that will convince customers to open their wallets and keep coming back.
Module 4: Understand why platforms beat traditional products
To understand modern business strategy, you have to understand platforms. We’ll teach you why Amazon, Etsy, Apple, and other platforms dominate their respective fields, and how to incorporate platform elements into any product.
Module 5: Put AI at the heart of your business strategy
The most successful businesses in five years are using AI right now. Learn to identify your business’ readiness to adopt AI and build a strategy that fits your current operating mode.
Module 6: Build a business case for your best ideas
Now that you understand the strategies driving your business, put them to work in a rock-solid business case for a future initiative. We’ll teach you to build a case that will get cross-functional partners nodding and buying in.
looking to influence cross-functional stakeholders and weigh in on important business initiatives
looking to move from executing the strategy to setting the strategy
with a deep understanding of business strategy
with no influence over other departments or the ability to set strategy